Category growth, trends and innovation were showcased at this year’s Beauty Creators Awards, held on November 11th at New York’s Ziegfeld Ballroom.

Cosmetic Executive Women President Carlotta Jacobson and Jill Scalamandre, CEO, Beekman 1802; and chairwoman, CEW, welcomed guests to the awards luncheon, which honored the year’s most innovative products across 33 categories.

The event included an in-person networking reception and luncheon, hosted by Hena Doba, anchor/breaking news correspondent for Cheddar, Inc.; and guest presenter, Olivia Lux, star of RuPaul’s Drag Race Season 13, taking the stage to present the makeup category; and DJ Tiana Verhage providing the event’s soundtrack.

Jacobson noted the growth and evolution of the Beauty Awards, saying, “When we created the Beauty Awards no one recognized the creators. Today, more than 29 years later, we have more than 1,200 award nominees.”

Scalamandre said, “Beauty consumers have a profound understanding of ingredients; and this year, for the first time, consumers weighed in on the Launch of the Year, as well as Influencer of the Year, and Retailer of the Year.” 

CEW aligned its categories with the most popular trends today, which include personal care and sexual wellness, according to Jacobson. She also noted the success of CEW’s first-ever Beauty Bazaar, which showcased the entries.

Emcee Doba acknowledged the 9,000-strong, diverse membership of CEW, representing leading brands, indies, retailers, fragrance houses, media outlets, and suppliers, and kicked off the program with the Iconic Beauty Award category.

See the complete list of wnners below—and scroll down for CEW’s “Beuaty by the Numbers” sales & market report.

Winners of CEW’s Beauty Creators Awards 2022

-Note: CEW shows all the winners here 

Iconic Award

La Mer The Moisturizing Soft Cream

Fragrance, Men’s Scent

Burberry Hero
and Hermès H24 Eau de Toilette

Fragrance, Women’s Scent

Billie Eilish for Eilish

Bath & Body Award

-Presented by Lori Monaco, president, US Beauty, The NPD Group

Olay Firming Body Lotion with Collagen

Sustainability Excellence

-Presented by Robin Mason, president fine fragrance, NAM, Firmenich. CEW and Firmenich have been sustainability partners for the past 10 years.

UpCircle Beauty

Wellness, Aromatherapy, & Beauty Supplements

Dr. Teal’s Sleep Spray with Melatonin and Essential Oils

Sexual Wellness

The Honey Pot Company Soothing Vulva Wash

Men’s Grooming

SheaMoisture Men Smoothing Shave Butter

CBD Beauty

Saint Jane Beauty Sacred Sleep Overnight Repair

Personal Care

Dove Ultimate Antiperspirant

Indie Award in Skincare

-Presented by Vennette Ho, managing director, global head of beauty & personal care, consumer investment banking, Financo/Raymond James.

Indie Skincare Brand

Glow Recipe Strawberry Smooth BHA + AHA Salicylic Serum

Indie Brand

Summer Fridays

Makeup Category Awards

-the category was introduced by Olivia Lux, drag artist, actor, singer and musician of RuPaul’s Drag Race Season 13

Face Product

Nars Cosmetics Light Reflecting Foundation

Makeup Tools

E.l.f Cosmetics Putty Primer Brush and Applicator

Eye Product

Bobbi Brown Cosmetics Long-Wear Cream Shadow Stick

Lip Product

MAC Cosmetics Glow Play Lip Balm

Nail Product

Essie hard to resist nail strengthener

Launch of the Year Award

-presented by Anna Mayo, VP-beauty Vertical, NielsenIQ. This award was based solely on sales and data, and chosen by consumers

Olay Regenerist Vitamin C + Peptide 24 Hydrating Moisturizer

Retailer of the Year Award

-presented by Doba
Amazon

Influencer of the Year Award

-presented by Doba
Mariale Marrero

Skincare Category Awards 

-presented by Dr. Michelle Henry, Dermatologist, Skin & Aesthetic Surgery of Manhattan

Anti-Aging

Drunk Elephant C-Firma Fresh Day Serum

Eye Treatment

L’Oréal Paris Revitalift Derm Intensives 2.5% Pure Hyaluronic Acid + Caffeine Eye Serum

Lip Treatment

Biologique Recherche Liftkiss

Skincare Tools

FaceGym FaceShot

Suncare Product

Neutrogena Ultra Sheer Face Serum SPF 60 +
Supergoop! (Re)setting Refreshing Mist SPF 40

Moisturizer (Face)

SK-II Skinpower Airy Milky Lotion

Cleanser & Scrub

Beekman 1802 Milk Wash

Face Masks

Kiehl’s Since 1851 Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane

Supplier Award: Ingredients & Formulation 

-presented by New York Society of Cosmetic Chemists

Symrise SymHair Thermo

Hair Care Category Awards

Hair Shampoo/Conditioner

Briogeo Hair Care Don’t Despair, Repair! MegaStrength + rice water protein + moisture strengthening treatment
Ouai Haircare Detox Shampoo

Hairstyle/Hair Care

Olaplex No. 9 Bond Protector Nourishing Hair Serum

Hair Coloring

Color Wow Root Cover Up

Hair Tools

Dyson Flyaway Attachment

Beauty by the Numbers   

Statistics pertinent to each category were shared throughout the event. In Bath & Body, said to be the fastest growing category within skincare, sales were up 36%, according to NielsenIQ).

Online searches for exfoliating rose17%; and online searches for men’s bath & body were up 13%, according to Label Insights Consumer Search data. Bath beads rose 22% and bath salts increased 24%, according to NielsenIQ.

Fragrance dollar sales rose 16% in the US, with in-store growing 10% and online soaring 42%, 

According to NielsenIQ. Online searches for refillable packaging surged 89%, according to Label Insights Consumer Search Data.

In hair care, online searches for scalp health are up 13% (Label Insights Consumer Search Data. Hair serum outpaced the entire hair care category by 74%. Strong growth was noted in the wellness category, as well, up 33%. Vegan beauty is up 9%, according to NielsenIQ. Men’s bath and body sales were up 13% (NielsenIQ); and CBD product growth continues to be strong.

In Cosmetics, eye cosmetics are up 11%, while eye brow is up 17% (NielsenIQ). Face product sales are up 18%, with growth in face primer (37%); tinted moisturizer (37%); and setting spray (40%). Eye makeup sales rose 11%, accorind to NielsenIQ.

Skincare sales continue to be strong, up 30% this year. Facial cleanser wipes rose 16% (NielsenIQ). Facial treatments gained10%, with in store growth +4%, and online growth +28% (NielsenIQ).

Plastic-free beauty is jumped 25% (NielsenIQ). Additional growth was seen in artificial nails, up 37%, and Peel-off Nails, up 53%. All statistics shared at the event were provided by NielsenIQ, Label Insights Consumer Search Data, and The NPD Group.

CEW Thanks Its Innovation Partners

CEW’s participating Innovation Partners are: Firmenich, CVS Pharmacy, Financo/Raymond James, Amazon Premium Beauty, QVC, Creators Corner, NielsenIQ, New York Society of Cosmetic Chemists, Snap Inc., Johnson & Johnson Consumer Health, Dyson, Inkbox, Bodymark, Drunk Elephant, P&G Beauty, Glow Recipe, Advent International, L’Oréal Paris, Dove, and Beekman 1802. Event partners included, RPG, PIMS, Badger Agency, Beauty Inc, Cheddar News, Consultancy Media, Fairchild Media Group, Suite-K, Kaplow Communications, The NPD Group, Cosmoprof N.A., and Spa Chicks on the Go.